Make It Rain: The Love of Money
Satirical incremental game about greed and corruption.
Make It Rain: The Love of Money is a 2014 incremental mobile game published by American indie studio Space Inch LLC. It gained prominence by becoming the most downloaded game in the iTunes Store in its first week after launch on Apple OS, with 2 million downloads. The game allows players to earn virtual money through activities such as insider trading, subprime mortgages, and bribing political figures, and its creators describe it as a satire on the obsession with wealth.
- published_by
- Space Inch LLC
- release_year
- 2014
- platforms
- Apple iOS, Android, Windows Phone
- genre
- Incremental mobile game
- first_week_downloads
- 2 million
- development_cost
- $10,000
- daily_profit
- $50,000
Lore & Background
Make It Rain: The Love of Money was inspired by a previously released game called Make Money Rain. As an incremental game, it has no end goal, instead focusing on the endless acquisition of currency, which ties into themes of greed and corruption. Players can earn money through in-game means or in-app purchases. Space Inch's Chairman Josh Segall, a criminal lawyer, noted that the option to bribe the FBI is the most popular paid purchase within the game, which he found disturbing.
Reader's Guide
Make It Rain: The Love of Money is significant as a prominent example of the incremental game genre on mobile platforms, achieving rapid commercial success with 2 million downloads in its first week. Its satirical treatment of wealth obsession, using mechanics like insider trading and bribery, sparked discussion about the ethics of gamifying corruption. The game's financial success—$10,000 in development and $1,000 in marketing yielding $50,000 daily profit—highlights the profitability of mobile freemium models. Space Inch, led by Andy Ross (guitarist of OK Go) as lead developer, also published Inch Disco Bees and Say The Same Thing. The game's legacy includes its role in popularizing incremental mechanics and its commentary on consumer culture, though its controversial themes remain a point of note.
Did You Know?
- The game was inspired by a previously released game called Make Money Rain.
- The option to bribe the FBI is the most popular paid purchase within the game.
- Space Inch's Chairman Josh Segall is a criminal lawyer.
- Andy Ross, guitarist of the band OK Go, is lead developer at Space Inch.
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